Once a solution approach has been confirmed in its principle function, its feasibility for concrete applications needs to be examined and its market potential needs to be quantified.
For technologists and basic researchers, this brings many questions. How can I validate my idea in test series and clinical studies? How do I conduct a market analysis? How do I develop a GMP-compliant manufacturing process? How do I obtain approval or certification? Scientists as well as small and medium-sized companies do not have the necessary know-how and resources for this. The realization of a product is often not achieved.
It takes many steps to turn an idea into a product and to market it: Target identification, assay development; validation, verification, animal models, market analysis, small series production.
